Transforming insights into memorable brand experiences
A research consultancy built for the pace of modern decision-making, bringing the same strategic depth as the big networks, without the bureaucracy, delays, or inflated costs
Custom designs and shorter lead times
Direct access, zero layers
Data you can depend on and answers you can act on tomorrow
We blend quantitative, qualitative and desk research
Quantitative
Quantitative
Quantitative
•U&A (Usage & Attitudes) Studies
•Segmentation & Need-State Mapping
•Brand Health Tracking & Equity Studies
•Lost Sales Monitors
•Product Testing (CLTs & IHUTs)
Qualitative
Quantitative
Quantitative
•Ethnographic In-Home & Shop-Alongs
•Mobile Diaries and Digital Immersion
•Co-Creation Workshops & Innovation Labs
•In-Depth Interviews (IDIs) and Focus Group Discussions (FGDs)
Analytics
Quantitative
Analytics
•ARPU segmentation
•Behavioural Economics Frameworks
•Social Listening & Cultural Trendspotting
•AI-Driven Image and Sentiment Analysis
•Conjoint & MaxDiff for Product Feature Optimization
We know that experience matters
Customer experience
Customer experience
Customer experience
A great customer experience isn’t just about making things easy for customers; it also streamlines internal operations. By identifying inefficiencies in the customer journey, companies can reduce friction and optimize their processes. A seamless customer experience leads to higher satisfaction rates and reinforces a brand’s reputation.
Brand experience
Customer experience
Customer experience
Brand tracking takes the guesswork out of marketing. By analyzing brand awareness, customer loyalty, and competitive positioning, companies can fine-tune their strategies in real time. The result? Higher ROI on marketing spend and a sharper, more resonant brand message.
Employee experience
Customer experience
Employee experience
Beyond engagement, employee research plays a pivotal role in shaping long-term retention strategies and fostering a culture of continuous improvement. Companies that actively listen to their workforce can pinpoint operational inefficiencies, refine internal processes, and drive innovation.
We support growth of all types, at all stages
Start-Ups & Founders, New market entrants
Start-Ups & Founders, New market entrants
Start-Ups & Founders, New market entrants
Concept testing, market sizing, user feedback: fast, clear, and decision-ready
PR, Advertising & Creative Agencies
Start-Ups & Founders, New market entrants
Start-Ups & Founders, New market entrants
Insight to sharpen brand strategy, validate creative ideas, optimize messaging
Brand & Strategy Teams
Brand & Strategy Teams
Brand & Strategy Teams
Brand tracking, segmentation, cultural insights, whitespace identification
Digital & UX Leaders
Brand & Strategy Teams
Brand & Strategy Teams
Journey mapping, prototype feedback, remote ethnography, and UX testing