KNOW MORE|DO MORE
Making the Unknown|Known
Consumer motivations can be hidden, consciously and unconsciously. TAG|R helps brands: understand more, know more, do more
Interpreting|Meaning
What consumers understand a question to mean is key to understanding their answers. At TAG|R, we understand that with consumer behavior, nothing can be taken for granted
Now|Next
Understanding what current behavior can and cannot tell us about future actions, is key to continued brand success. TAG|R thinks about this all the time
What we do best
Journey Mapping
When it comes to your brand vs the competition, does customer reality match your perception?
Ethnography & Netnography
Ethnography: Spending quality time with the people who matter most to you, to understand what matters most to them
Brand Modelling & Brand Portraits
Understanding what makes your brand strong, and what can make it stronger
Strategic Innovation
Helping ideas become products, and helping products get to market quickly and successfully
Insight Workshops
Following the 10 basic rules of Product Proposition development. Post-Its included
User Experience
What's so hard about making things easier? We employ design thinking to help brands surprise and delight. Always