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A B2B research and strategy studio provides decision-grade intelligence to support critical business choices. This includes market entry, positioning, pricing, customer strategy, and growth priorities. The work integrates research discipline with commercial judgment so leaders can act with confidence at moments that carry real consequence. er to this item.
TAGR is built around decisions rather than projects. Each engagement starts with the decision that insight must inform and designs backward from that requirement. The output is structured for leadership use, not reporting volume, ensuring research translates directly into action.
TAGR specialises in B2B research while maintaining deep capability in consumer behaviour where it informs B2B outcomes. This includes enterprise buying, complex stakeholder decision-making, and markets where professional and consumer logic intersect.
TAGR operates across Southeast Asia with strong grounding in Singapore, Indonesia, Vietnam, Thailand, Malaysia, and the Philippines. Research is designed and interpreted with local cultural, regulatory, and commercial context in mind, ensuring insights reflect market reality rather than surface translation.
Clients engage TAGR when decisions involve material risk, visibility, or resource commitment. Common decision contexts include market entry and expansion, go-to-market strategy, customer alignment, pricing and revenue strategy, and experience prioritisation.
Timelines are designed around the decision horizon. Rapid decision sprints can deliver clarity in two to three weeks, while deeper market or positioning work typically runs three to eight weeks. Speed is achieved through focused design and an integrated research engine rather than reduced rigour.
TAGR combines desk intelligence, qualitative research, quantitative studies, and digital-first tools within a single system. Methods are selected based on inference requirements and decision risk, ensuring the right level of evidence is generated without unnecessary complexity.
TAGR delivers decision tools. Outputs may include executive decks, market entry playbooks, message frameworks, pricing roadmaps, or leadership working sessions. The format is determined by how decisions will be made and who needs to use the insight.
TAGR integrates closely with leadership, product, sales, and marketing teams. Engagements are designed to align perspectives, surface assumptions, and establish a shared reference point so decisions move forward without fragmentation.
TAGR works best where decisions are meaningful and stakes are clear. This includes scaling companies, category challengers, and established organisations facing inflection points. Fit is defined by decision complexity rather than company size.
Engagements begin with a short scoping discussion focused on the decision you are facing. From there, TAGR defines the appropriate research depth, timeline, and output to support that decision with clarity.
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